Byline: Elevate SoCal Staff

The road to the Super Bowl runs through Seattle this Sunday, but for the Rams faithful in Los Angeles, the heart of the action remains in Inglewood. With the Los Angeles Rams (14-5) set to take on the Seattle Seahawks (15-3) at Lumen Field, SoFi Stadium is opening its doors for a massive NFC Championship Watch Party.

If you couldn’t make the trip to the Pacific Northwest, here is everything you need to know to “Earn the Right” alongside thousands of fellow fans under the iconic canopy of SoFi Stadium.

Event Logistics & Tickets

The gates to SoFi Stadium will open at 2:00 PM PT on Sunday, January 25, giving fans plenty of time to soak in the atmosphere before the 3:30 PM kickoff.

• Tickets: General Admission tickets are $10, while Season Ticket Members enjoy a discounted rate of $5. Perhaps the best part? All proceeds from ticket sales go directly to the Rams Foundation, supporting local community initiatives.
• Seating: This is a first-come, first-served event. Fans will be seated in the 400 and 500-level sections on the east side of the stadium, which offers the most immersive view of the 70,000-square-foot Infinity Screen.

The Experience: American Airlines Plaza

Before the game starts, the real “Rams House” energy will be concentrated in the American Airlines Plaza (Entries 8, 9, and 10). The Rams are pulling out all the stops with various activations:

• Exclusive Swag: Every fan will receive an exclusive “Earn the Right” rally towel upon entry (while supplies last).
• The Button Bar: A fan favorite where you can pick up custom, limited-edition playoff buttons.
• Transformation Station: Get “gameday ready” with professional face painters and hair braiding—perfect for the kids (and the kids-at-heart).
• Merchandise Steals: If you’ve been waiting to grab a new jersey, this is the time. All jerseys will be 50% off at the Equipment Room and select merchandise stands. There will also be a dedicated clearance area with even deeper discounts on Rams gear.

Insider Tips for a Smooth Gameday

To ensure you have the best experience, keep these “pro-tips” in mind:

1. Arrive Early for the AFC: The stadium will be showing the conclusion of the AFC Championship (Patriots vs. Broncos) on the Infinity Screen starting at 2:00 PM. It’s the perfect way to see who the Rams might face in the Super Bowl before the main event begins.
2. Parking Secret: Parking is free for this event, but there’s a catch. You must enter through Pincay Dr. & Varus Dr. to access the dedicated “Orange Zone” guest parking. Don’t rely on your usual gameday GPS route; set it specifically to 3598 Pincay Drive, Inglewood.
3. Happy Hour: Get there early to take advantage of $5 Bud Light specials during the first hour gates are open.
4. Clear Bag Policy: Even though there is no “live” game on the field, the strict NFL Clear Bag Policy is still in effect. Save yourself a trip back to the car by bringing only clear plastic bags (12″ x 6″ x 12″) or small clutches.

Why This Matters for the City

Seeing 70,000 square feet of LED screen light up for an away game is a testament to how deeply the Rams have re-ingrained themselves into the fabric of Los Angeles. As star receiver Puka Nacua said during the regular season, this team plays for the “dirt and the grit” of L.A.

Whether you’re there for the 50% off jerseys or the chance to scream “Whose House?” with 10,000 strangers, the SoFi Watch Party is more than just a screening—it’s a community rally for a team that has truly earned the right to be one win away from the Super Bowl.

This story was generated with the help of AI and reviewed/edited by the Elevate SoCal editorial team for accuracy.